Can you imagine that 30 million people will watch 5 hours of American Idol this week? It seems like every advertiser in America has piled on to get in on this 3x weekly Super Bowl.
Now let's do the math: 1.5 minutes/song x 24 songs = 36 minutes of singing.
Wow! 36 minutes of actual content over a 300 minute period. That means 88% of the time we are watching commercials, previews & judge content.
If that's not an example of packaging, I don't know what is.
Hey, did you see how Seacrest dissed Simon Cowell at the end of the guy's show?