Synchronized Diving?

I think I've heard them all. Baseball and softball are out of the Olympics after this year, but synchronized diving is a real event. On NBC, they actually show it on prime time. Is this to attract the female audience?

This Monday, there's swimming, tennis, badminton, judo, water polo, even archery, but we are being shown a sport that you could never see in any high school, college or TV. Yet NBC in its infinite wisdom believes synchronized swimming is a prime time event. We know the Chinese focused its athletes on sports that are not as competitive to drive up the medal count. Does it mean that NBC would feature it.

I've got young kids from 5 to 12 - and no - none of them said, "Oh, I'd like to do that." And yes, I have girls, too.

By the way, wasn't the 100 freestyle relay amazing? Just saw it on the DVR.