Today I had the opportunity to speak at a Marketing class at the Haas School at UC Berkeley. It was a great class with my friend and now professor, Charles Rashall giving the class million dollar insights on critical aspects of marketing. Today was all about Place and how it is a critical component of establishing your brand. And yes, I did learn a few things.
Later in the session, I presented Online Marketing: the purchase process, advertising trends, various forms of online marketing like search, email and social media marketing and measurement methods,. We also discussed some real life case examples.
I really enjoyed how engaged the students were and the thoughtfulness of their analysis.
There is definitely hope in the next generation...