On May 30 in Santa Clara, the Position2 team will be presenting a Search Marketing Roundtable sponsored by OpSource, a leading SaaS infrasture firm. This presentation will be different from our normal presentation as we will discuss key concepts and case studies in SaaS, software and B2B firms. Given that the buying cycles are longer and more complex, it presents more complex issues in setting up and running a search campaign. The conversion goals and metrics are different and involve multiple modes of marketing through the buying cycle.
If your firm is attending, look forward to seeing you!