The stock market keeps dropping. This is a leading, though in this case belated sign of recession. This has been coming for some time as commodity prices and demand became overheated. Keeping interest rates so low for so long created a tremendous housing bubble that is affecting many. Overseas, globalization has resulted in rising wages, especially for skilled labor.
Check out this graph published in NYT's Freakonomics blog:
The graph indicates growth or decline in non-farm payroll. Down is bad, up is generally good. The gray bars are recession periods as defined by the National Bureau of Economic Research. I'm hoping that this does not last long, but we are crossing 0.1%.
What to do if you are in search marketing? As stated in a previous blog, I believe that those who are in the game will spend more here, because the results can be tracked at every stage. Most businesses need to invest in new customer acquisition, regardless of the economy. We have the people, process and technology to get them there.
Luckily for us, we have clients that help those in heavy debt like Bills.com or those concerned about foreclosure like Home Assure. We are also expanding in Southeast Asia, an area that is absolutely booming, and Europe, where the euro and pound are super strong. We also have some really cool ideas under wraps for tools and business concepts.